PAWPRINT - your latest online eco companion

Today we are presenting an online tool created by an Edinburgh-based company to help individuals 'measure, understand and reduce' their carbon footprint. As a sustainable social enterprise, we love to encourage and promote new ideas and businesses which aim to make sustainability more accessible to the wider public.

- The Conscious Change Team

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Written by the team at Pawprint

Measure, understand and reduce your carbon footprint from the palm of your hand. 

If you caught The Economist’s recent article, ‘What if technology tracked all carbon emissions?’ you’ll be expecting Pawprint. 

We’re an Edinburgh-based tech company on the frontline of the carbon-accounting revolution (carbon accounting… doesn’t that sound sexy). 

Our online tool enables you to measure, understand and reduce your carbon footprint from the palm of your hand. Plus you’re rewarded for your efforts, which allows you to extend your impact beyond personal action and make a real-world difference. 

By bringing technology, behavioural science and carbon data together we’ve built a tool for the people. Beating climate change is going to require something from all of us, and Pawprint has created a space for you to make a start in a way that suits you. 

You see, we’re for everyone. For the vegetarians, the vegans and the meat-eaters; the travellers, the shopaholics, and the homebodies. We’re for anyone and everyone who wants to do their bit. Because fighting climate change isn’t about what you can’t do. It’s about what you can do. 

A bit about us; what makes us the guys for the job?

With oil, flights and a carbon-expensive holiday addiction in our team’s history, we’re not exactly what you’d expect from a company hell-bent on empowering people to fight climate change.  

But being a group of environmental misfits is actually our secret weapon. It means we cannot be judgemental, and enables us to understand a broad range of mindsets when it comes to climate change. It means that when we say we’ve built something for everyone, we really mean it. 

Pawprint isn’t about guilt trips, it’s about making incremental steps towards living a lower carbon lifestyle. Whether those are small, big, or massive steps, we’re simply excited to walk with you on the journey. 

Where do we get our data?

Our data is validated by Mike Berners-Lee. He’s the guy who wrote ‘How Bad are Bananas’ and ‘There’s No Planet B’, and is dubbed by The Guardian as a leading expert in carbon footprinting.

Basically, if you want cutting-edge data and insight as you track your carbon footprint, stick with us. We base everything we do on science and regularly update our numbers to ensure we stay at the leading edge of this emerging industry.

How can Pawprint help the Conscious Change community?

Much like Conscious Change, Pawprint believes in the power of individual action and collective effort. So, unlike other tools in this space, we’re focused on changing habits to reduce emissions in real-time. Carbon offsetting is great, but as an eco-community we don’t have to tell you why hailing it as the solution to climate change is problematic. 

(If you’re surprised by that statement, check out our blog ‘What is carbon offsetting’ where we explain all).

Pawprint will be your eco-companion; there to encourage and inspire you to make carbon-reducing lifestyle changes. It’s time to show climate change what we’re made of. 

Where do I sign up? 

Our free online tool will be available from September. To receive a notification as soon as it’s live, join our waitlist.